The industry is changing. Your marketing can keep up.

Nine on-demand classes for independent businesses, lean organizations, nonprofits, and teams wearing multiple hats.

TEMPLATES

BS, PROFESSIONAL STUDIES & HUBSPOT CERTIFIED INSTRUCTOR

WEBINARS

VIDEOS

BUDGET-FRIENDLY

Two paths. One system.

Start with Class 1 for the full Marketing Roots series or jump to Class 9 to run the Syncing Roots toolkit with your team. Go at your own pace. Support is here when you need it.

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Class 01

Marketing Foundations I

Marketing Foundations II

Class 02

Class 03

Define your audience, clarify your message, and document your brand standards.

Strengthen your position, build on your reputation, and renew partnership strategies.

Marketing Strategy I

Set intentional direction and growth methods through scalable incentives and promotions.

Class 04

Marketing Strategy II

Build a repeatable framework aligned with your products, services, and values.

Class 06

Class 05

Class 07

Class 08

Marketing Campaigns II

Marketing Campaigns I

Marketing Tools I

Marketing Tools II

Plan goal-driven campaigns aligned with your timelines, budgets, and purpose.

Measure, adjust, and build campaigns you can use again and again.

Evaluate your current technology and learn how everyday tools support marketing.

Dive into sales and marketing tools that prepare your business to scale.

Class 09

Syncing Roots Toolkit

This 8-chapter toolkit guides teams through 3 key exercises to identify 5 common gaps between marketing and operations. Chapters 2-3 require all participants, while the remaining toolkit tasks can be assigned and shared so that no individual or group is responsible for completing them. The process is designed to be completed in roughly 3 months and is built for lean teams as an alternative to outside consultants.

Built to work on any budget.

Finish the path, and you'll have a complete binder with a full plan you can implement in-house, outsource, or mix to fit your budget.

COMPARE PLANS

Simple by design.

HOW IT WORKS

Check out our Roots Toolkit

Grab our free 5-minute checks — the Marketing Roots Check and the Operations Roots Check. Both are inside our Skool.com classroom.

Choose your pace and budget

VIP gives you instant access to all nine classes with an annual subscription. Want to build month by month? Premium Plan offers a monthly subscription. Classes 1 & 2 are unlocked instantly, then one new class is added each month. The Standard Plan offers free mini guides and a la carte options.

Each class adds a layer to your marketing plan. Work through classes 1-8 to create a finished, scalable marketing plan that is unique to you. Jump to class 9 to align marketing and operations.