MARKETING MADE STRATEGIC
Our 8-part Marketing Roots course covers the four main roots for growing your marketing.
Each class builds on the other and includes a worksheet to ground you in what's next.
Marketing Foundations
Simple Ways to Grow Your Audience
Classes 1 - 2
Classes one and two help you step back and see how your audience sees your brand, then shows you how to make the details work together to attract the ideal buyers.
Marketing Strategy
Building A Plan
Classes 3 - 4
In these two strategy classes, we’ll take a close look at your products or services, review where your marketing is connecting with customers (and where it’s not). Together, we’ll map out simple, actionable steps to test new areas of the market without overwhelming your budget or schedule.
Marketing Campaigns
Turn Your Plan Into Action
Classes 5 - 6
Now that we've covered our foundation and strategy, we'll spend two classes focusing on the basics of planning and running a promotion. We’ll set clear goals and measure results.
Marketing Tools
Core Systems That Keep You Organized and Ready
Classes 7 - 8
In the final two classes, we'll break down the core systems every business needs to stay organized. We'll cover file storage, project management, websites, email, social media, and customer data management. We’ll talk about how these tools work together so you can keep track of customers and make your marketing more manageable.
