MARKETING MADE STRATEGIC
Going beyond the basics, our classes help you build a plan that aligns with your goals and resources. Each class builds on the other while we focus on practical strategies you can test and refine to find what truly works for your business.
Marketing Foundations
Simple Ways to Grow Your Audience
This 2-part course helps you step back and see how your audience sees your brand, then shows you how to make the details work together to attract the ideal buyers. We encourage group sessions so you can learn from fellow business owners, hear their questions, and share ideas.
Marketing Strategy
Building A Plan
Running a business means constantly balancing what’s working with what could be improved. In this 2-part course, we’ll take a close look at your products or services, review where your marketing is connecting with customers (and where it’s not), and explore fresh opportunities. Together, we’ll map out simple, actionable steps to test new areas of the market without overwhelming your budget or schedule. You’ll leave with clarity, confidence, and a starting strategy that’s tailored to your business.
Marketing Campaigns
Turn Your Plan Into Action
This 2-part course focuses on the basics of planning and running a campaign. We’ll cover how to set clear goals, choose the right timing, and measure results. The goal is to help you run campaigns that make sense for your business and give you useful feedback for what to do next.
Marketing Tools
Core Systems That Keep You Organized and Ready
In this final 2-part course, we'll break down the core systems every business needs to stay organized. We'll cover websites, email, social media, and customer data management. We’ll talk about how these tools work together so you can keep track of customers and make your marketing more manageable.
Bridgewater Joy Residence
Co-designed by the world-renowned architect James Smith, our Bridgewater Joy residences offer top views of the nearby lake Michigan. Perfect for a small family, a professional couple, or anyone looking to set up a home office.
Pleasantview Gem Inn
Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.
